Jul 1, 2026
Become a paid subscriber to our newsletter/podcast, The Climate Weekly, to help support this show! It's fun. All the cool kids are doing it!
-------------
The meat
industry is causing huge problems. It's accelerating climate
change, increasing risks of pandemics and antibiotic-resistant
diseases, and taking up a lot of land. There's a good chance you've
tried alternative proteins, but as author Bruce Friedrich argues,
that industry is just getting started on the course of innovation.
Friedrich is the founder and president of the Good Food Institute
and the author of the new book, Meat: How the Next Agricultural
Revolution Will Transform Humanity's Favorite Food—and Our
Future. In this conversation, he makes the case for why
he thinks alternative proteins can revolutionize food systems,
reduce climate impact, and improve global health. He explains
the
biological reasons humans crave meat and why it's important to
understand it. Friedrich details the
scientific progress and challenges in cultivated meat and what
future innovation is possible. He also explains what he sees as
the role of
government and industry in scaling alternative proteins. I found
this conversation to be very honest and straightforward. Hopefully,
the exciting future Freidrich sees is possible!
Read
Meat: How the Next Agricultural Revolution Will Transform
Humanity's Favorite Food—and Our Future
Please consider becoming a paid subscriber to our newsletter/podcast, The Climate Weekly, to help support this show. Your contributions will make the continuation of this show possible.
Our music is "Gotta Get Up" by The Passion Hifi, check out his music at thepassionhifi.com. Rate, review and subscribe to this podcast on iTunes, Spotify, and more! Subscribe to our YouTube channel.